The Future Of Content Marketing Has A Name: Online Video

Technology is ever-changing and this is more obvious today than ever before. Let’s just think for a moment of content marketing and videos, shall we?

Content Marketing and Videos

No one can deny the fact that the popularity and use of online videos just skyrocketed in the last few years. For example, five years ago just some people used YouTube on a daily basis. Now most of us are quite obsessed with it. How will things go five years from now?

Will people be more likely to still read articles or will they prefer to watch content instead? There have been studies that showed some fascinating facts. Cisco claims that in 2017, nearly 70% of Internet traffic will consist of videos. Nielsen says that over 60% of marketers think that videos will represent the most significant part of their promotional strategy. Are we really surprised to hear this? Let’s be honest: this isn’t anything completely new.

We all notice how popular videos got to be. We all contribute to this in a way or another, whether we watch educational or fun videos. Things get tricky for businesses, especially for small ones who will be doomed if they won’t include any videos in their Internet marketing strategy. An important number of businesses already use videos to promote their products and services.

Videos: YouTube And Facebook


YouTube-video-marketing
Undoubtedly, YouTube rules the game in the online environment. There are more than one billion unique visitors on a monthly basis, let alone the extremely high number of repeated users. Only the social media giant Facebook can get any close to that number.

And there are tons of videos shared on Facebook too. It is enough to take into account a single country, for instance the UK. Over 20 million individuals watch at least one video a week. Not to mention that most people watch countless videos on a monthly basis. It is so much easier to assimilate information if it comes in the form of a video. It is interactive, fun and it can make even a dull subject more interesting than it actually is.

No other form of content can match this. And of course there are the viral videos, the ones that everybody knows and talks about, even if they feature people that you will never get to know. If you find the magic recipe and upload a video that gets viral, you’ve basically hit the jackpot, especially if you represent a company.

It seems to be all about popularity and online exposure these days, right? And every uploader seeks to engage the viewers. Once he or she manages that, the viewers will share that video and make it more and more popular. The snowball starts to roll and the cash starts to flow into your account.

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Videos: The Key To Success

Interaction is the key to success. This applies both to individuals and to companies, yet it is essential for businesses that rely on the success of their promotional campaign to carry on. Videos significantly influence customers. They can make or break a business. Create a video with interesting content and most people will have a better opinion about your brand. Launch a boring or inappropriate video and you can say ‘goodbye’ to further profits in the nearby future. Some small business owners freak out because they say they have no money to produce videos. But a good video doesn’t have to be a theatrical masterpiece. It just has to push the right buttons and to have a decent quality. The costs for production are lower than ever, probably due to the fact that the popularity of video skyrocketed so much that they are no longer regarded as creations of tech-savvy individuals.


video-marketing-success
Some small business owners freak out because they say they have no money to produce videos. But a good video doesn’t have to be a theatrical masterpiece. It just has to push the right buttons and to have a decent quality. The costs for production are lower than ever, probably due to the fact that the popularity of video skyrocketed so much that they are no longer regarded as creations of tech-savvy individuals.

Every business has the chance to take full advantage of the benefits provided by videos as long as it follows some simple steps. These are:

 

  1. Use social media properly. Businesses that don’t have social media accounts are regarded to be shady and people will avoid them. Optimize everything for mobile devices too. You know that people are obsessed with their smartphones, don’t you?
  1. Create a video that is relevant for your audience. Focus on your message and the interests, needs or preferences of your target audience. They have to like it. You are not making it for yourself.
  1. The video has to be unique in a way or another. We are not talking about reinventing the wheel here as everything seems to have been said and done. But the video and the campaign has to come with a bit of a fresh approach in order to stand out.

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