Grindstop Blog

You’ve probably seen links on the web or social networks that are short, have random characters, but still go to a recognizable website (example: http://bit.ly/dxOwWB will take you to http://diymusician.cdbaby.com). These are shortened URL’s, and if you’re looking to save precious character space – especially in Twitter or Facebook, where it really counts – they’re a great way to tidy up an extravagantly long web address. There are numerous services available that make it simple to create short URLs, and they’re all free. One in particular that we recommend is called Bit.ly. Just go to http://bit.ly, copy/paste your lengthy URL into the box, and presto – out pops a shortened URL. The added benefit of using a service like Bit.ly is that you can track the number of people who click on your link. The ability to see link click-through numbers is extremely useful when promoting your music through social networks and the web. Test out different messages and see which one gets the most clicks. Does the time of day affect the click-through rate? The URL shortener is a simple tool that saves you space, gives you real-time feedback, and can make a dramatic difference in your online promotion efforts.

I’m a pretty cheap guy. This doesn’t seem to help much in the dating scene, but can quite useful as a musician — instruments cost hundreds of dollars a piece and unless you’ve reached a certain level of success, it’s difficult to pay that back quickly, if at all. So, when starting out you’ll want to minimize your costs as much as possible while gradually increasing your presence both locally and (inter)nationally. I’ve found quite a few ways to do so, and thought I’d share them. Obviously the possibilities are endless, so feel free to comment here and share your ideas as well.

a) Take advantage of friends and students
Hiring big names for collaborations is great for quick exposure, but if you’re short on cash, there are alternatives. Friends, local contacts and students are great ones for several reasons:

1) They (in most cases) know you already, so you can form a personal relationship in addition to a professional one
2) They may even be more motivated to help out (students in particular – see below)
3) They are less expensive to hire

If you have a brother who’s a marketing genius, for instance, perhaps try to get him on board to help you with marketing your project and creating your brand.

I also mentioned this in my last post, but colleges are a cesspool of many things, including budding young talent. Aspiring art students are looking for their big break in graphic design, photography or illustration — hire a student who understands your branding goals to do your artwork for you. Since they’re just starting out, they won’t be as expensive to hire as a renowned artist, and may do equally great work.

b) Embrace technology with your web presence
A couple of ideas here:

1) Email your EPK. It’s free to do with your Sonicbids account, and you can track when the recipient actually opens the EPK unlike in a normal email. This is a good way to save cash while getting that closure you need.

2) Build a cheap website. While sites like Sonicbids, MySpace, Facebook, etc. allow you to promote your band and its identity, you’ll want a home site on the internet, which helps secure that identity at an easy-to-find location (yourbandname.com, for instance). Building a website seems daunting at first, but there are tons of cheap/free services out there to help make this relatively painless, both on your brain and your wallet. I’ve personally found Wordpress, known for its blogging capabilities, to be an immensely powerful site-building tool as well, and it’s totally free to use. Check out a great example of a Wordpress-powered site for Sonicbids band Stereogrove here.

c) Be smart about promotions and touring
When The Seedy Seeds came by the Sonicbids office last week, I had a good conversation with Brian, one of the masterminds behind the band, who mentioned their small, incremental touring method, rather than going all-out on a massive national tour. This is a smart way to approach touring: there’s no sense in blowing all your cash on a great tour and then not being able to afford another one after that, losing that expanded fanbase you just got in a matter of weeks. Try a shorter approach to touring, by doing short, frequent trips to very specific targeted regions. Also take some time to study the music scenes of those regions: there’s no sense in playing metal in a city where indie rock is all the rage.

Again, there’s a ton of possibilities here, so please comment away. This is just a start.

Support and help can be a funny thing. If some one offers to help someone, most would hope that they are helping to get that person moving forward to a better place, closer to success. Or perhaps delivering some of the tools or resources (including, yes, money) that will lead to bigger and better things. However, there are those that become enablers. Their intentions are good, but they may end up hurting more than they help.

Everyone has heard the old joke, “what do you call a drummer with no girlfriend? Homeless!” It’s funny but also, in a number of cases, true. There are numerous aspiring musicians are supported by their family, their girlfriends, their boyfriends and plenty of others when it comes to money. That is not always a bad thing. If communication is good, if expectations are clear, and the guidelines for support are set in place before a dollar changes hands, that help can be worth its weight in gold. That help can bring the artist to the next level if they are struggling. It can make things a little easier. It’s not a golden ticket, it’s not a back door from paying dues and learning invaluable lessons. It simply makes a long hard road a little easier for a few miles.

The right help

When the musician is getting help while he or she is doing all they can do help themselves, you have a good healthy situation. As the potential helper, ask if you are you giving money for something specific and something that will make a difference. Is there a budget in place? Is the musician planning for both the best and worse case scenarios? Lastly, is this going to help both in the short term and long term? If the answer is yes to all these questions, you have a good situation where helping out will actually be that: helpful.

Whether you are making a donation, a loan or an investment, the clearer you and the recipient can be, the better. Define clearly where the money (or whatever) will go and what it will do. By having an understanding among all parties as to who you are helping, why you are helping, what you want to see out of it, when you will be paid back or time frames if it is a loan and how it will benefit the artist, you magnify the benefit for everyone involved. Now, some people have very generous hearts and may genuinely feel they “don’t need to see anything out of it.” But even so, they will want to see their gift or loan actually help. They will want it to have the most positive impact it can, right? Just as the helper is being generous to the musician, it will help ten fold if the musician is held accountable, if they clearly understand there is an obligation in accepting a gift—the obligation to use it well, to deliver on the donor’s aim of making things better. When the above is not clearly stated and clearly understood by both sides, it can lead to the wrong help.

The wrong help

Everyone has heard the stories or seen the examples: The musician that is mooching off of a girlfriend, family, or others. The musician that expects everything to be taken care of for them so they can “concentrate on their art”. The artist who has absolutely no awareness how they are using and abusing those around them. You have seen the movies where the musician is laying on the couch explaining what he needs to be feeling or what has to happen as the girlfriend is paying the rent. Outside of the movies, it’s also the phone and the electric she’s paying as well, in addition to paying his tab so he can drink at the local music clubs or bars under the amazing guise of “networking”.

Another typical scenario: the musician that looks to use given/donated/invested money for the things that are not going to help his career. That particular artist that feels eating expensive meals out, hanging out in bars or spending money on clothes will some how fast forward their careers. These are the people that are just seeing it as spending money and not having consideration for how you are trying to help and flat out abusing that help.

Then there is that attitude of “help me now and I will bring you with me as I become a millionaire.” You take care of me now and I will take care of you later is the other one I love hearing. It is pure crap, and yet many people waste their time, their money, and their patience not-really-helping (aka “enabling”) these musicians to go on doing absolutely nothing.

Recently, I interviewed a number of women that dated musicians: successful, failed, and aspiring ones. The stories are a book in themselves. The things that were said, the promises made, and the explanations given for the lack of forward motion when they came back looking for more.

In the end, those helping lost their money, lost their relationships, lost their trust in these artists (which carries over to all artists in most cases, every drummer gets the bill for that one in the joke). And for all that loss, nothing improved for the artists. It isn’t a zero sum equation, where at least this person’s loss does some good over there. Everyone loses because of these supremely selfish individuals.

This goes for both sexes, too. Women do it too. People use people, it is an unfortunate and simple fact of life. The best thing you can do is watch for situations that are not clear—and which resist your attempts to clarify what is being asked and to what use it will be put. If it seems a little shaky, go with your gut feeling.

Conclusion

If you are going to help out, then make sure it is truly helping and not enabling. Make sure the details are there. Make sure the clarity is there. Make sure everyone understands the details. Whether it is written out or verbally discussed in depth, the answers to those HOW, WHY, WHAT and HOW questions above need to be clearly understood by everyone involved. Set goals, set time frames. Set worst case scenario plans. If you are supporting a guy while he is in the studio, make sure he is getting a job as soon as he gets out of the studio. Basic things like that.

Watch out for those that might use you, take advantage of you, and potentially end up hurting you. To the musician, remember every minute of every day that that is a human being with wants and needs of their own who is helping you, not the life support for a wallet. Show that you are worth that investment and/or worthy of their generosity.

Do not enable a musician with serious delusions of grandeur. It’s that simple: Don’t feed the energy creature. Don’t let them cost you a small fortune to further the bloating of a big ego. I am not saying don’t help or don’t be generous. DO give, DO be generous. But DO look first. Look at what you are doing, how you are doing it, and if it really will be helpful.

Have you noticed that Twitter evolved to a new level recently? It’s not a news story that you have Twitter. Everyone does. But what this next level of Twitter is doing, is making the experience of Twitter more customizable and personal. You can use this to your advantage as an artist. So here are 3 Twitter apps that you should check out and see if they work for you:

1. TweetDeck - Tweet Deck is very good at organizing your Twitter world and giving it a sense of community that most don’t get with logging onto the Twitter page. Understanding what’s going on in your Twitter world will help you start conversations and answer back at people who may be trying to talk to you. The point is to stay connected and TweetDeck helps with that.
2. Twibbon – Twibbon is like a tattoo for your twitter picture (avatar). If you belong to something, a group, a tribe, whatevs, you want to show that association. Plunk a poppy on your avatar to remember the veterans, or a NY Yankees logo to show the world that you have bad taste in sports teams. In both cases you’re spreading a message and saying something about yourself.
   BANDS DO THIS: Create a logo, join Twibbon, and get your followers to show their support by tattooing your logo on their face.
   
3. Tweet For a Track – This is pretty self explanatory. You post your music, then you tweet about it, your fans wanting the track must then tweet for that track (ah, ah, see that? Clever right?). I haven’t had a chance to use this app myself but it appears to be a pretty innovative way of sharing your music.

Wow! Wasn’t that the just the Top of the tops!? Maybe… there is a lot going on for Twitter these days… and yet with all this hubub, word is that Twitter’s growth is stalling, and its number pale in comparison to Fbook. So it still appears that you need to be active in more than one social media network to get the most out of this internet thing everyone keeps talking ’bout.

New repositionable vinyl stickers offer bands some excellent new promotional tools.

Promoting your band with vinyl stickers is a new way to get people talking. Vinyl stickers may be custom made with your band logo or life size photos of your band in action and of the band members.

What’s this new vinyl sticker material called? FotoSticks. Repositionable and reusable vinyl stickers that won’t harm walls. You can stick them up just about anywhere and then take them down and move them somewhere else. Assuming that they get dirty, just was h them off with warm water.

You might give away free and inexpensive smaller vinyl stickers while selling life size stickers to create a promotion that funds itself.

Here are several promotional ideas:

• Give away small vinyl stickers of your band’s logo at the door

• Sell life size wall stickers of your band in action and the members along with very large stickers of your band logo.

• Locate out where agents live and plaster their neighborhood bulletin boards and store windows (with permission, of course)

• Place them in jewel cases

• Put them on fan’s cars during a gig

Here are some more detailed promo ideas…

The band Brew

Thanks to Mike Larrabee for this idea, it’s great. Do you have a Regional micro-brewery? See about getting a few cases of beer in the absence of front labels. Then create your own label and order the design as a FotoStick. You may put them on the bottles and your fans may buy a beer and get a free promotional sticker that may be re-stuck anywhere they like.

Steal This Sticker

Put your band stickers on bulletin boards, windows and anywhere else you dare. people may simply peel them off and use them again anywhere they want. They won’t harm walls or windows.

Artist Co-Promotion

Locate a good performer or two and have a monthly promotion that includes a limited run of only a specified amount of stickers featuring a certain artist. When they are gone, that is it, they are no longer available. Do this each month and you might promote collecting performer memorabilia and create some buzz.

Bar Graffiti

Put your performer stickers all over the bar or club you are playing in and let the listeners know that they may peel them off and keep them.

Photos of fans with performer Members

At each performance have one of the roadies take pictures of your fans with their favorite performer members. Collect their addresses and then send them some FotoSticks several weeks later to remind them of the night. You may be sure that they will show their friends and family. Since they are repositionable, they might put them on their notebooks or laptops to show around and then put them on their wall once they are done bragging.

Summary

Repositionable vinyl stickers are new and they get people talking. Not only are they a way to get your band image known, they establish a buzz just because they’re novel. So,do not hesitate, be the 1st band to show this new promotional tool to your fans. It is an inexpensive way to get the word out. Plus, if you sell the larger six and seven foot wall size stickers it can pay for itself and you can even profit from it in more ways than one.

FotoStick is a 5 mil vinyl material that has a sticky back that may be moved and removed in the absence of harming the surface they’re placed upon. Un prefer static cling, traditional stickers and custom magnets, FotoSticks are tough, durable and more versatile. They are prefer stickers but they may be used and re-used over and over again. They are prefer magnets except that they stick on al the majority any smooth surface. They are inexpensive and you could produce one custom sticker to one hundred thousand affordably. Stay up to date with new trends by reading the FotoStick Blog

You’ve brought together three or four of the optimum musicians in town, and they’re jamming to your tunes. You’ve spent days and evenings writing and rewriting lyrics, and you’ve been working hard to optimum your sound. Lastly, after a lot of months of practice, you are ready to reap the advantages of your hard work. But how do you begin?

As a new band, the idea of booking your 1st gig might prove to be a daunting task. Still, it does not have to be. By following these simple steps, you might turn a externally overwhelming process into a productive one.

Making sure that the members of the band are all on the same page is an essential 1st step in the booking process. Agree on a number of gigs per month that anybody at all will play. Put together a set of your best tunes and make a demo. Your demo ought to not include full-length tunes ; a few short snippets of your strongest material will showcase your band’s strengths and will sell your band to potential Venues with little or no resolution. With your demo, include a photo of the band, a short statement about the music or type of that the band plays, and your contact information, including the band’s web site. Decide what Venues you’re interested in playing and how much you’ll charge them for playing, if anything. Getting these details out of the way early will produce wonderful communication among the band members, thus avoiding misunderstandings in the future.

Next, do your research. Scope out the Local scene; find out who your competition is, which performers performance where, what Clubs cater to your specific sound, and who your target listeners is. Talk to seasoned Local acts; a number of times times, your fellow musicians will be your perfect sources of information. Getting to know your competition, your listeners and your Local scene will prove to be an indispensable tool when you are selling yourself to venue owners and booking agents. furthermore, be open to anything. Limiting yourself to clubs and bars will hinder your chances of booking your band. Find out about open-mic nights in your area, offer to open for other performers for free and find out about Local fairs and festivals where your band might get some exposure.

When you’re out and about checking out potential Clubs, ask for the names of the people responsible for booking artists at that location. Get their contact information and keep track. Use all of your contacts and, when calling them, be brief and to the point. Ask them If they have time to talk, and if not, when it would be a good time to contact them. Ask for permission before submitting your demo. Be persistent, but not pushy, and realize that it will take some time to get that job. Once you do get the gig, be sure to discuss payment, if any, as well as what you’ll need to bring as opposed to what the Club will provide. Be professional and be honest.

With determination, a little know-how, and some clever self-promotion, you could land that first show and be on your way to success in no time.

No wonder we all seek to express ourselves in some way. To achieve success in music we need a band, as a solo career is no longer popular. And now you are amidst decisions how to choose the performer members to share you dazzling ups.

Well, there are two ways out:

1.To involve professional performers into the project and to divide obligations in advance. The only thing acquired is your own professional skills.

2.To surround yourself with deer companions and start following the path of studying altogether.

No matter which way you’ll go, just don’t haste. It can happen the guitarist will tear a strip off or the drummer will misfit a drum performance. It’s no use shouting on them. we all make mistakes every now and then.

first of all try studying few simple songs, prefer My Girl by Nirvana. But do not jump into mastering jazz or grind core, as the Suicidal Tendencies, the Red Hot Chili Peppers or the Slipknot represent.

For joint work to be fruitful enough, you should organize rehearsals into two parts, the way, one will be devoted to revising already studied tunes and the other one will be used for improvisation, which is of a excellent value, as the performer members study to predict every next step of each other. Its’ you feeling every sense of music in the result. You could feel it is aliveness by letting it through your mind. But the central thing is not to feel down in case everything is not as excellent as you have imagined. It’s much worse to loose pleasure in playing and creating music.

What concerns recommendations of experienced musicians, they are value listen to, however, keep it in mind, it’s up to you, which of them to choose to follow.

I hear a lot of people complain that their band can’t really get anywhere because there’s not much of a scene where they live. However I don’t see a lot of people doing anything about it. If there’s going to be a scene, someone needs to have the vision and initiative to start it. So if you don’t have a booming scene where you live – start your own! Here’s how:

The first thing that you need to do is to scout out at least one good venue. What you want to look for are venues that are:

a) inexpensive
b) fun
c) willing to give you the freedom to set up your own shows

The other important factor is bringing in other bands to play with you. You’ll know you’re on the right track when you start putting together shows that you’re genuinely excited about. If you’re excited about the shows you put together then that excitement will translate to your fans. When you consistently put together fun and exciting shows you’ll see the beginnings of a new scene. Other bands will want to be a part of it and you won’t have to beg people to come to your shows. You’ll just need to tell them when they are.

When you put on shows with bands who know each other and who have fun together then people will actually stay for more than one band! They’ll leave happy without having spent too much and the bands can actually make some money too. It’s a win, win for everyone if you do it right.

If you’ve got total freedom over the shows you put on then you can do some things that are outside the box. You can have a comedian or a magician open for you. Be creative. I saw a band once who had made a big wheel that they would spin that would prompt them to do all kinds of entertaining stunts in between songs depending on where the wheel landed. It’s your show. Have fun with it!

Before I moved to Los Angeles I played in a band in Rhode Island where there wasn’t any kind of established scene. There were a couple of no-name venues where we regularly played. One was at a restaurant/bar at the beach and another was a tiny bar in the suburbs. Neither one had bands playing there until we proposed the idea. We brought in bands that we wanted to play with and we played what we wanted to play.

Both of these places that we played at gave us 100% of the door and 100% of merch. One of them even gave us the door plus $100 and free drinks! The bar was a tiny unknown hole in the wall, yet we made more money per show there than when I played in a band that sold out the Viper Room. Those shows were some of the best times of my life. We weren’t trying to reach for something beyond us, we were just putting on the shows we wanted to play and that we thought would be the most fun for everyone. We booked the bands we liked to watch and that we liked to hang out with, so naturally our fans would enjoy the show as well. People would come back to see us again and they would bring more friends and tell more people, to the point that many of them would be turned away at the door.

The idea is to bring people together in a way that’s a win win for everyone. If everybody wins then everybody will want to be a part of your shows in the future. If you want to create a scene, forget about the big expensive venues that don’t care about you, book 6 unrelated bands a night, don’t pay you and that your fans can only afford to go to on special occasions. Instead, find a fun place that’s receptive to the idea of letting you come in and put on your own inexpensive shows. It’s an opportunity for everyone – the venue owner wants more customers, you’ve got fans and you know other bands who have fans (you just need a willing venue), and the fans have a few hours and a reasonable amount of money to spend, and they want good entertainment.

Bring it all together and you’re the hero. So don’t be one of the countless complainers. Be a doer. Amazing things can happen when you’ve got the vision to bring people together.

Everybody wants to know the easy, proven steps to music success. Therefore, most experts offers tips and strategies to help you reach your goals in a positive light — including me.

Well, it’s time to shake things up and serve a new audience — which explains why this post takes a tongue-in-cheek look at the dark side: How to destroy your music career in seven easy steps …

1) Give Away Your Personal Power

The first step to destroying your music career is to realize that your destiny is in the hands of other people and circumstances beyond your control. Fully embrace the fact that you need to be in the right place at the right time to get your “lucky break” and be “discovered.”

Know that industry people and music critics must deem you worthy of success for you to have value as a musician. Also, cling to the belief that all the answers are “out there” somewhere and out of your control and you will be incredibly successful at failure.

2) Turn Marketing, Promotion and Sales Into a Huge Burden

Do you really wanna fall flat fast? Then start referring to marketing as a “necessary evil” right away. Realize that you don’t have what it takes to “sell yourself” and reach more fans. In fact, there’s probably a biological reason you hate promotion: you were born without the critical marketing gene that all those “gift of gab” people have. Therefore, you are destined to live a lifetime of hardship as you struggle with having to engage in the ugly chore of self-promotion.

3) Be Fearful of Being Perceived as a Greedy, Capitalist Pig

Paranoia will go a long way to helping you fall short of a thriving music career — especially when it comes to earning money. Just know that every one of your fans is watching you and waiting to jump ship the second they smell any scent of capitalism. Therefore, if you make any sales pitches at all, they better be so low key as to be barely perceptible.

In fact, it would be best not to even make people aware that you have things for sale. Just wait till they come to you. If they’re interested, they’ll ask. And if you want to score extra points, when they do ask, tell them you left all your CDs and T-shirts at home.

4) Use a Lack of Time, Money and Connections as Your Biggest Excuse

Here’s a surefire way to go down in flames. Have convenient scapegoats based on scarcity. Tell anyone who asks (as well as a lot of people who don’t ask or care) how lousy your career is because of all the lack in your life. Frequently use phrases such as “There aren’t enough hours in the day,” “If I had that kind of money, I’d be a rock star too,” and “It’s not what you know, it’s who you know.” To spice things up, every now and then throw in an angry reference to “The man.”

5) Market Yourself to the Faceless Masses Using Traditional Big Media

Why spend all that time dealing one on one with fans, when someday someone could just throw a bunch of money (you know, the funds you don’t have enough of now) into a massive marketing campaign? Realize that it takes big bucks spent on radio promotion, retail placement, billboards, and paid display ads in national magazines to succeed. This mass media mindset is your ticket to success … at hitting the fast track to failure.

Bonus tip: Never answer your email from fans, and rarely — if ever — log into your Facebook, MySpace or Twitter accounts. Better yet, don’t even start these accounts, since they are time-wasting fads.

6) Promote Yourself Sporadically and Only When It’s Urgent

If you have a mailing list (and with piss-poor email delivery and open rates these days, why bother?), be sure the fans on your list don’t hear from you very often. One of the best “road to ruin” marketing tactics is blasting your fans with urgent “come to my show” or “buy my new album now” messages when they haven’t heard from you in months. Your ultimate goal is have fans read your promotions and go, “Who is this band again?”

7) Know That Everyone Owes You Something Simply Because You Exist

I’ve saved the best way to destroy your music career for last. Simply know that everyone will care as much about you and your music as you do. Understand that complete strangers will indeed listen to every note of your 70-minute concept album and read every word of your 10-page bio. Be sure to send long, in-depth emails and leave lengthy, rambling voice mail messages for the imbeciles who don’t recognize your greatness. Also, be sure to insult anyone who doesn’t get back to you within 10 minutes.

So you have a show and you want to promote it. Many artists take this pretty simply. They post on their website, announce it on Myspace, share it on Facebook, sometimes list it on Craigslist and then maybe send it to a local music magazine. There is this idea that people will just make the effort to find out about you. Now in some cases that can be true, but with each gig and show it is much more effective to pull those that already know you, reach out to those that might be some what familiar with you and connect with people that have never heard of you before.

When you take the approach of announcing a gig where you are reaching out to every one possible for that show but also keeping in mind you are continuing to work on your overall promotion for other shows to come as well as your awareness in that given town or city, you are taking the most effective path. So use the three-way effect when you announce a gig. Make that announcement, work for your existing fans, then the ones that might have heard your name and the people that have never heard of you before. Ads, posters, fliers or what ever that are designed that way are designed for the optimal effect.

Who, What, When Where, Why, How (much) Detail = good

Give people the information they need to see you. Do not assume you are that well known, even if you are. You can always attract new fans, new customers and a bigger audience. Make sure in the release about the show or the event posting you cover the who, what, when, where why and how much scenario. Give them all the information they need so they will come to see you. Too many people go too simple. Remember the economy is bad, people are going out less or they are going out to see their favorites. What can you add to your listing, announcement or release to inspire a new fan to check you out?

Don’t just list the venue, give the address, give a phone number and a website and add the bands site as well. Draw them in with information. In an over saturated world of music right now, the more information you can deliver, the better results you will have at some one looking at you as not just being another band in the blur of the hundreds of bands playing every night.

This goes for the poster too.

Make sure your poster is easy to read, clear with your logo, your tag line, the date, the venue, the address and all the other pertinent information so that the potential person walking by that has never seen you might take a second look and then maybe even show up. Put some more effort in to the posters and use them to attract those that know you but also those that might have heard of you and especially those that have no idea who you are.

Web, Magazines, Radio, TV, Newspapers

With your announcement that has all the information one would need to have a basic idea of what you are about as well as where they can find out more, the show, the location and the rest of the basics, you need to get it out to for the best most productive effect.

Remember, when you are posting online or sending out a release or announcement, it is about that show of course but it is also about bringing attention to your group, your music and why you are interesting as a whole. The more the word is out about you and what you are up to, the more chance some of these sites might look to doing a story, a feature or a review on you. Yes, you want people to come to the show, but if you are advertising the show, while building your marketing, your name recognition and your promotion, then you are getting the most opportunities out of a single action.

Where to post

Of course post to your websites and your networking sites but shoot for other places too. Set up a database of contacts of websites, magazines, radio stations, newspapers and TV stations. Collect emails and information so that each gig you have, it can be easier. Make sure to individualize the email and send to the right people. Do not spam or you will set up a bad reputation for your name. Give a good subject header and address the email to the right person.

This can include colleges and local show reviewers. Entertainment bloggers and any one else that has a pulse on the music industry in that given area just reach out and make that list. Now this is a list you are not going to want to over abuse if you have the weekly gig. Personally, I think an artist should not be playing in a given area too often but if you are going to, then choose the best show every six to 8 weeks and do the full scale send outs for that. Do not overly hit the list too much or you become the option to maybe go see instead of the must see. Again, I don’t think you should play a given 25 mile radius more than once every six to eight weeks and spend the time working to play elsewhere instead of over saturating a scene, then in turn build up the excitement for the show.

When to post

By starting to send out four weeks or so early, you are also adding to the chances about getting a story or some build up in one of the papers, magazines or websites to have an interview, feature or some kind of additional review for your coming show. It also clears all deadlines for getting posted in as many places as possible.

This does not need to be done all in one day either. The most effective way to promote is to do the large announcement and then once a day, continue to work that list you build up. Just spend five minutes a day sending to reviewers, bloggers, writers, editors, posting websites, event listing sites. This will build more possible listings as well as more contacts and more optimization across the scene, city or area you are playing in.

As you build up the list, find out when the best times are to send information and how they prefer it formatted. The more you can specify the information to how the specific media outlet or media person wants it, the more that person or outlet will recognize you both as professional and potentially as story or listing worthy. Some places are going to want announcements or releases a few weeks out while some radio stations may want the information the day before for some calendar listings. Find out and send accordingly.

Conclusion

Stupid simple….Advertise, market and promote your shows the right way. Work to bring people through the doors for the night you are playing but also keep in mind how sending out announcements, releases and information for shows can help for future shows and other media opportunities. Work smarter not longer or harder. Make every minute you are working on the promotion count so you can spend more time with the music.